The Singleton

The Single Moment

We set out to unify the brand globally and guide it toward a truer, more expressive form of luxury. That meant reshaping its strategic foundations, rebuilding the world around it, and allowing its cultural voice to unfold with deeper resonance with our ever discerning audience.

Yet the new world remained rooted in what has always defined The Singleton: the pursuit of pleasure and great taste; the unhurried craft of slow fermentation, slow distillation and slow ageing; and the dedication of the teams who bring the liquid’s house style to life.

Modern luxury became our language — subtle, contemporary and elevated — all in service of a single purpose: to luxuriate in the moment.